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'Cherished tradition': Smile Cookie fundraiser heating up

Annual fundraiser supporting RVH and Hospice Simcoe takes place April 29 to May 5 in Barrie and Stroud
Local Tim Hortons restaurant owners and staff are pictured alongside representatives from RVH and Hospice Simcoe who are joint beneficiaries of proceeds from all Smile Cookie sales at Barrie and Stroud locations, April 29 to May 5.

Tim Hortons' annual Smile Cookie campaign is back from April 29 through May 5 with 100 per cent of proceeds supporting Royal Victoria Regional Health Centre (RVH) and Hospice Simcoe.

Both charities were selected by local Tim Hortons restaurant franchise owners in Barrie and Stroud.

“Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies,” says Axel Schwan, president of Tim Hortons. “Last year’s Smile Cookie campaign raised a record-breaking $19.7 million across Canada and I know our guests will be rallying with us again this year to support over 600 charities and community groups and the amazing work they do.”

Guests can support RVH and Hospice Simcoe by purchasing Smile Cookies or one of four adorable Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy Smile Cookie pins.

“Each year, we look forward to Smile Cookie Week. These treats bring a smile to so many faces, not only because they’re a fun pick-me-up, but also because they benefit our littlest patients,” says Pamela Ross, CEO, RVH Foundation. “RVH welcomes more than 2,000 babies each year and that number continues to grow as our community grows. The Smile Cookie Campaign will help us build a state-of-the-art Birthing Unit where families have the space and care they need to get off to the best start.”

“We are so thankful to the Barrie and Stroud Tim Hortons for the incredible support we receive through the Smile Cookie Campaign. The need for end-of-life care and grief support programs grows constantly,” says Kelly Hubbard, executive director, Hospice Simcoe. “Proceeds from this wonderful initiative allow us to continue to provide those programs and services to hundreds of people in our community every year, and we are very grateful.”

To participate in this year's Smile Cookie campaign, guests can visit their local Tim Hortons or place an order through the Tim Hortons mobile app for delivery. Guests can also ask for a bulk order form at their local Tim Hortons restaurant for larger pre-orders.

For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit